Material Issues & Promotion Framework – KewpieUSA
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Material Issues and Promotion Framework

We aim to be a corporate Group that contributes to society and continues to achieve growth through our Group Philosophy and Group Policies.

Featured here are our Basic Policy on Sustainability, our sustainability promotion system, the material issues that the Group is addressing and each related sustainability target.

We are also promoting the spread of sustainability awareness among our employees.

Sustainability Promotion System


Chaired by the director in charge of sustainability, the Sustainability Committee promotes the formulation of policies and plans as well as initiatives toward the achievement of the sustainability targets.

We are working to instill and establish groupwide material issue targets and initiatives examined in subcommittees and cooperative projects.

In cooperation with the Risk Management Committee, we will respond to climate change and strengthen our business foundation.

Material Issues for Sustainability


The Kewpie Group has designated the following issues as our material issues for sustainability aiming to contribute to the realization of sustainable societies and continuous Group growth.

  • Contributing to Food Culture and Health
  • Effective Use and Recycling of Resources
  • Deal with Climate Change
  • Sustainable Procurement
  • Respect for Human Rights

In response to societal changes, we believe it necessary to raise sustainability awareness and perspectives among as many employees as possible and involve them in a broad range of sustainability activities. Accordingly, we have revised material issues based on the management policy set forth in our Medium-Term Business Plan.
Going forward, we will continue to regularly review material issues.

Process for Selecting Material Issues


We have identified the social issues that the Kewpie Group should engage in through our business by performing a risk and opportunity analysis of our value chain, as well as a risk and opportunity analysis of the effects of social change, while referring to Sustainable Development Goals (SDGs*1). Next, we evaluated the size of stakeholder expectations and the size of the Kewpie Group’s social impact for each of these social issues. Through this process, we determined which themes to engage in and set them as the Kewpie Group’s Material Issues for Sustainability.

Referring to international sustainability standards GRI, ISO26000, SASB, and various ESGs in assessing importance, this incorporates the concept behind our long-term Kewpie Group 2030 Vision.

Process for Selecting Material Issues


Risks and Opportunities Analysis of our Value Chain

Risks and Opportunities Associated with Changes in Society


Identification of Material Issues for Sustainability


※1Sustainable Development Goals (SDGs)

The Sustainable Development Goals (SDGs), adopted by the United Nations General Assembly in 2015, are a collection of 17 global goals forming a common international agenda for sustainable development, with a target date of 2030.

Sustainability Targets: Achieving our 2030 Vision


The Sustainability Targets are each linked to the Material Issues for Sustainability and are indices for the activities that the Kewpie Group will engage in.

They were revised from the targets announced in 2019 to reflect the social situation we now face in FY2021.

In terms of “Effective Use and Recycling of Resources,” we have added the reduction and reuse of plastic waste as a target to our existing initiatives.

In terms of “deal with climate change,” our efforts to contribute to and carry out appropriate countermeasures aimed at mitigating the climate crisis led to adjusting our targets. This will be done by revising our manufacturing processes, formulating plans to use renewable energy, promoting modal shifts, and coordinating with agricultural goods procurement.

Through our Group Philosophy and Group Policies, our entire value chain will work together to strive to achieve these sustainability targets.

Sustainability Targets and Performance


Promoting Awareness Among Employees


We believe the creation of a sustainable society and sustainable corporate growth requires each and every employee to understand and empathize with our ideas and policies.

In-House Bulletins


We use publications such as integrated reports and books on communication to educate employees. We also disseminate information on sustainability via in-house tools such as the Kewpie Group newsletter “iQP” and the sustainability email newsletter “NewS.”

Kewpie Group Official Blog


Launched in March 2007 to communicate our social and environmental initiatives to the public, Kewpie Group Official Blog (formerly known as the CSR Blog) aims to make the concept of sustainability resonate with each and every employee through articles written by employees actually working within the group.