Privacy Policy

Effective on March 1, 2024

Updated: September 10, 2026

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or interact with websites owned and operated by Q&B Foods, Inc. (“we,” “our,” “us”) including qbfoods.com and www.kewpieshop.com (each a “Site” and collectively the “Sites”).

PERSONAL INFORMATION WE COLLECT
When you visit our Sites, we collect information that you submit when interacting with our Sites (“Contact Information”) and we automatically collect information about your device and your site visits (“Device Information”). When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Contact Information.

Device Information.
We automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Sites, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. We collect Device Information using the following technologies: cookies, log files, web beacons, tags, and pixels. For more information about these technologies and how we use them please see Cookies and Similar Technologies below.

Contact Information.
As you navigate through our Sites you may voluntarily provide information about yourself. For instance, when you subscribe to our Newsletter we collect your email address; when you contact us using the Contact Us page we collect your name, email and postal address, phone number and any information you submit in connection with your inquiry; when you make a purchase or attempt to make a purchase through a Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number; if you search for places to purchase our products we collect your zip code [ if you join Club Kewpie we may collect ]. We refer to this information as “Contact Information”.

Cookies and Similar Technologies.
Like most businesses, we employ “cookies” or similar technologies for Site functionality and other purposes described below. We also may allow our third-party partners to use or access cookies or similar technologies as well as tracking technology on our Sites to provide us with better insights into the use of the Sites or user demographics or to provide relevant advertising to you. These third parties may collect information about a consumer’s online activities over time and across different websites when he or she uses our website. We may also permit third party service providers to place cookies through our Site to perform analytic or marketing functions.
When you first access our Sites you will receive a message advising you that we use cookies and tracking technologies and giving you choices about our use of these technologies. Some cookies and tracking technologies are needed in order for us to operate our Sites; you are not able to disable these and they are generally deleted once you close your browser window. Other cookies and tracking technologies are not essential to Site functionality; these may be set or accessed by ourselves or by third parties and will remain on your browser until you delete them or they expire. You are given the choice to accept or reject non-essential cookies and tracking technologies. By accepting, you agree to our use of all types of technology; by rejecting you still agree we can use technology that is essential to operate our Sites.

Technologies we use include:
- “Cookies” - data files that are placed on your device or computer and often include an anonymous unique identifier. Some cookies are necessary for our Site to function; these will usually stay on your browser into the future until they expire or you delete them. We also may use technology to remember your selections in your shopping cart. These cookies usually are erased when you close your browser window. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” - Automatically generated, timestamped files that record events, processes, and messages within our Sites. They track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. They act as a detailed audit trail for troubleshooting errors, system performance, log-in attempts, crashes, system changes, and security incidents.
- “Web beacons” and “pixels” are electronic files used to record information about how you browse the Site. These are used to monitor user interactions, such as whether a user has visited a specific page. They often work in conjunction with cookies. Web beacons allows us, for example, to monitor how users move from one page within our Sites to another, to track access to our communications, to understand whether users have come to our Sites from an online advertisement displayed on a third-party website, to measure how ads have been viewed, and to improve Site performance.
- “Tags” – Snippets of code (such as JavaScript) embedded on a website to collect data about user behavior. Tags can help trigger other tracking tools, send information to third parties, or facilitate services like chat features, video playback, or retargeted advertising.

You can learn more about the specific technologies we use here.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use your Personal Information for our general commercial purposes, such as to improve our Site, grow our business and improve or develop our products.

We use the Contact Information that we collect generally to fulfill your requests, respond to inquiries, and fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Contact Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with unaffiliated third parties as described in this privacy policy. This includes if you request or authorize disclosure.

We may also disclose your Personal Information to our agents, outside vendors or service providers to perform functions on our behalf or to help complete a transaction for you or to help us operate our business. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may disclose your Personal Information as part of a purchase, transfer or salle or services or assets (e.g., in the event that some or all of our assets are acquired by another party, Personal Information may be one of the transferred assets).

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, to enforce our Terms of Use or other agreements, or to otherwise protect our rights, property or safety or the rights, property or safety of our users or others.

BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that, except as otherwise provided in this privacy policy, we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR CHOICES AND ACCESSING YOUR PERSONAL INFORMATION

You can update, correct, or delete your Personal Information by using the contact information below.

You can choose not to receive promotional emails from us by “unsubscribing” using the instructions in any email you receive from us. This will not stop us from sending emails about your account or your transactions with us.

You can choose to delete or block cookies by setting your browser to either reject all cookies or to allow cookies only from selected sites. If you block cookies performance of the Site may be impaired and certain features may not function at all. Please follow the links below for helpful information about managing cookies for the most popular browsers:

In addition, you can exercise advertising cookie choices by visiting:

SECURITY

We use reasonable technical, administrative and physical measures to protect information contained in our system against unauthorized access, destruction, misuse, loss or alteration. We may use standard encryption technology to protect information being transferred to our Site, but no method of electronic transmission or storage is 100% secure.

YOUR RIGHTS

Notice to Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Virginia and Utah Residents

We are currently not subject to the Colorado Privacy Act, the Connecticut Personal Data Privacy Act, the Delaware Personal Data Privacy Act, the Florida Digital Bill of Rights, the Indiana Consumer Data Protection Act, the Iowa Consumer Data Protection Act, the Kentucky Consumer Data Protection Act, the Maryland Online Data Privacy Act, the Montana Consumer Data Privacy Act, the New Hampshire Expectation of Privacy Act, the New Jersey Data Privacy Act, the Oregon Consumer Data Privacy Act, the Rhode Island Data Transparency and Privacy Protection Act, the Virginia Consumer Data Protection Act, or the Utah Consumer Privacy Act. If we become subject to any of these laws in the future, we will update this Privacy Policy accordingly.

Notice to Nevada Residents

We do not transfer personal information for monetary consideration. If you would like to tell us not to sell your information in the future please email us at customerservice@qbfoods.com with your name, postal address, telephone number and email address with “Nevada do not sell” in the subject line.

Notices to California, Nebraska and Texas Residents

Your California Privacy Rights (Shine the Light). California residents with an established business relationship with us are permitted by California law once a year to request information about the manner in which we shared certain categories of information with others for their marketing purposes during the prior calendar year. We do not share your personal information with third parties for their direct marketing use.

Consumer Privacy Law Notices to California, Nebraska and Texas Residents. The California Consumer Privacy Act as amended, the Nebraska Data Privacy Act, and the Texas Data Privacy and Security Act (collectively the “Privacy Laws”), provide rights to certain verified California, Nebraska and Texas residents with the right to receive disclosure of our information collection and disclosure practices, the specific information collected about them, to request that we correct information we hold, to make requests that we do not sell information or do not share personal information for cross-context or behavioral marketing purposes, to request that we limit processing of sensitive personal information to the purposes for which it was originally provided, to not create profiles about you, or that we delete information subject to certain exceptions. For purposes of the Privacy Laws personal information means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California, Nebraska or Texas resident or household. We will not discriminate against you as a result of your exercise of any of these rights. To learn about your rights under the Privacy Laws and how to exercise them, please read our Privacy Laws Notice here [LINK].

Notice to Residents of the European Union and United Kingdom

If you are a European Union or United Kingdom resident, please be advised that we do not make sales through our Site or ship to your locations. As a resident of the EU or UK you may have the right, under certain circumstances, to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. We aim to respond to requests made by you within one (1) month but may extend that period by two (2) further months where necessary. Also, where you believe that we have not complied with its obligation under this Privacy Policy or UK or EEA law, you have the right to make a complaint to a UK or an EU Data Protection Authority.

Additionally, if you are a European resident we note that we are processing your information in order to pursue our legitimate business interests listed above. If you provide any Personal Information to us you expressly agree that we may process it in accordance with this privacy policy. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

LINKS TO OTHER SITES

We may permit others to link to this Site or to post a link to their site on ours. We do not endorse these sites and are not responsible for other sites or their privacy practices. Please read their privacy policies before submitting information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. The policy in effect at the time you use the Site governs how we may use your information. If we make material changes we will post the revised policy and the revised Effective Date on this Site. Please check back here from time to time to review any changes.

MINORS
The Site is not intended for individuals under the age of 13. We do not knowingly collect information from children under the age of 13. If you are under the age of 13 please do not provide us any information.

APPENDIX: COOKIES AND TECHNOLOGIES IN USE

The following is a list of the cookies and tracking technologies deployed on qbfoods.com and www.kewpieshop.com to ensure our Sites function correctly and to help us analyze traffic and improve our marketing.

Essential Cookies for Store Functionality
These cookies are necessary for the core operation of our Sites, such as keeping items in your shopping cart and ensuring a secure checkout.

Cookie Name	Function
_ab	Used in connection with access to the store admin.
_secure_session_id	Used in connection with navigation through a storefront.
cart	Used in connection with your shopping cart.
cart_sig	Used in connection with checkout.
cart_ts	Used in connection with checkout.
checkout_token	Used in connection with checkout.
secret	Used in connection with checkout.
secure_customer_sig	Used in connection with customer login.
storefront_digest	Used in connection with customer login.

Analytics and Marketing Cookies
These cookies help us understand how you interact with our Sites and allow us to measure the success of our advertising campaigns.

Cookie Name	Function
_tracking_consent	Stores your tracking preferences.
_landing_page	Tracks which landing pages you visit.
_orig_referrer	Tracks the website or search term that referred you to our Sites.
_s, _shopify_fs, _shopify_s, _shopify_y, _y	Shopify analytics cookies used to measure site traffic and performance.
_ga, _gid, _gat	Google Analytics cookies used to distinguish users and measure how users interact with site content.
_fbp	Meta (Facebook) Pixel cookie used to deliver targeted advertising and measure ad performance.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at customerservice@qbfoods.com or by mail using the details provided below:

KewpieUSA
[Re: Privacy Compliance Officer]
15547 E 1st St, Irwindale, CA 91706