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Media Coverage


Enjoy these highlights of Kewpie news, media coverage and announcements.

Instacart Releases First "New Year, New Cart" 2021 Grocery Trends Report Forecasting The Food Trends & Grocery Shopping Habits For The Year Ahead

Instacart, the leading online grocery platform in North America, today released its first "New Year, New Cart" 2021 Grocery Trends Report forecasting the at-home food trends and grocery shopping habits for the year ahead. Combining an in-depth look at Instacart purchase data with a new Instacart survey of 2,050 U.S. adults conducted by The Harris Poll, Instacart's "New Year, New Cart" 2021 report reflects five key shifts in shopping behavior, buying preferences, and food attitudes after nearly a year of COVID-19 pandemic living and cultural shifts.  (SOURCE Instacart) [Read Article]

Is this the world’s best mayonnaise?

The first step in understanding the popularity of Kewpie mayonnaise is to recognize there are different attitudes in Japan than in America regarding the creamy condiment. It’s used extensively — on salads, karaage, squiggled onto okonomiyaki and takoyaki, and even as a pizza topping. It has transcended the plane of mere human consumption to become a cultural touchstone — a passion that can border on obsession... (Lucas Kwan Peterson/Los Angeles Times) [Read Article]

13 mayonnaise brands ranked

This Japanese mayonnaise was the clear winner, earning a score of 6.6 that put it way ahead of the pack. It had a yellow yolk-y color and, thanks to the star tip atop the squeeze bottle, looked beautiful piped into the tasting bowl. The aroma was pleasantly eggy, the texture creamy. The eggy flavor was slightly tangy, with what one taster described as a “very pronounced” umami element. That makes sense given one of the ingredients is monosodium glutamate... (Michael Tercha/Chicago Tribune) [Read Article]