Upcoming Stops
Win a trip for two to the place KEWPIE calls home. Eat your way through Tokyo and Kyoto, experience the culture behind the brand, and take a tour of Mayo Terrace, where you get an inside peek into what makes our mayo special.
Sam Zien, better known as Sam the Cooking Guy, has built one of YouTube’s most popular cooking channels by making bold, no-fuss food that anyone can cook at home. A longtime Kewpie fan and proud brand ambassador, Sam reaches for Kewpie to add rich, creamy flavor to everything from sandwiches to stir-fries. For the Kewpie Food Truck Tour, he’s created a chef-curated menu packed with his signature style and plenty of Kewpie in every bite.
Created in 1909 by American illustrator Rose O’Neill, the Kewpie character became a global icon after a Japanese food maker put the character on its mayonnaise in 1925. After 100 years of becoming one of Japan’s most loved food brands, Kewpie is coming home to the U.S. for its first major cultural tour.
Amazon
Albertsons
COSTCO
SAM’S CLUB
WHOLE FOODS
SPROUTS
KROGER
TARGET
WALMART
EREWHON
H-E-B
SAFEWAY
+ many more
